We’ve covered streetcars in ads… why not in art?
Torontonians love art. In a recent survey*, 90% of respondents agreed that the arts make the city a better place to live, with 82% wanting more support for public art.
Originally conceived of as a gift to the city and a unique funding opportunity for our new charity, CityFund, the inspiration behind a public art streetcar came from a simple idea. Let’s use the retirement of a CLRV as a chance to make a major statement in support of public art.
In early 2019, we secured the use of a TTC CLRV, to be re-made as art and re-launched into service in September. In May, we launched a competition to find the artists that will activate the streetcar, led by experienced Toronto arts curator Rebecca Carbin. We were honoured with nearly 80 proposals that showcased our city’s creativity and ingenuity. In August, we added interior curator Lukus Toane to focus on the rider experience.
We are excited to introduce A Streetcar Named Toronto to the city at the end of September . If you love these streetcars as much as us and are sorry to see them go, please Get Involved. If you’re a citizen who cares deeply about our city and wants to do your part to make it a better place to live, work and visit, please Donate to this project. Thank you!
Mark Fiorillo, Founder, Civic Ventures Canada & CityFund Foundation